Make sure to include your position (Ex. founder / CMO / VP of Growth etc) and a link to your website so I can add it in : )

I'll publish this article, this week (once I have enough juicy stuff).

Comments

Hey, Marketing Strategist for Pronto Concepts - https://www.prontoconcepts.com/

A well-known influencer and investor tweeted about a peer's company, increasing sales tremendously. How this happened was accidental, but the learning is potentially useful.

Keep in mind this is extremely targeted and should NOT be abused.

Choose an influencer or an investor that has been a mentor for you from afar that you suspect is savvy enough to have a google alerts account setup for their own name.

When you release an article in a notable media (mashable, inc.com, or even a local newspaper's online website) reference their name naturally somewhere in your writing. Maybe you're looking to get this person to invest? Explain how a specific piece of advice you heard from them has genuinely helped you get to the point where you are now.

luxlock
5 months ago

Hi there, Founder of LUXLOCK, Luxury Shopping technology wwww.luxlock.com We haven't hacked our growth yet, preparing to launch. So we are in the analysis, strategy and planning process. We have a very defined luxury and pre-lux client base so, this is going to be fun and interesting since we may just be the only SaaS platform that does not democratize our industry with technology; quite the opposite. I love hearing about your businesses, hacking capabilities and learning about tech marketing strategies.

Charlie Cohn, Director of Growth, Wickfire.com, CharlieWCohn.com

Looking for some quick traction bringing a product/service to market in a competitive space? Want to displace your competitors from the SERPs? Tired of waiting for your site to rank to get noticed?

Bid on your competitors' brand name, and name in conjunction with descriptors about the services you offer.

NOTE: YOU CANNOT USE A COMPETITORS BRAND NAME IN YOUR AD COPY.

...But, you can mention them in the URL, which is great for your CTR.

Here's one way to go about setting this up:

• Create a page comparing you to your competitors on your site. • Create a paid search campaign targeting your competitors' branded keywords and include a broad mod of your +competitor's +name • Include yoursite.com/yourbrand-vs-competitor in the display URL to boost CTR

This is especially effective in industries with low brand affinity, when first introducing your product to market, or with products/services where people are likely to comparison shop.

This strategy is unlikely to be sustainable in the long run as costs are high and you need to present a compelling case to alter a searcher's brand affinity. However, it will help you get early traction and see what terms people are searching related to your competitors' brand (in addition to how they convert, their cost, etc.).

Too dirty to do it yourself? Don't want to be associated with bidding on competitor terms? Pay an agency to set up a site and campaign comparing you to your competitors – or empower affiliates to do it for you (they'll do just about anything if the price is right...).

Isaac Bullen, Asia Pacific Director at 3WhiteHats https://www.3whitehats.co.nz

Working with a startup in a highly competitive niche, we setup a process for monitoring and responding rapidly to new and relevant Quora questions. This tactic drove as many leads as organic traffic and continues to be a huge source of leads. Worth also mentioning that Quora has an answers section (which can be eddied by you) that links through to external sites of interest..

Hey, Co-Founder at Marketing Agency TTBA Group (https://ttbagroup.com). We recently tried a great traditional marketing initiative.

Personalized letter with a humorous touch.

  1. Collect the list of potential companies in your neighbourhood that you'd like to work with. Using LinkedIn, find the names and the positions of two main decision makers in the company.
  2. Buy slick eye-catching envelopes
  3. Buy expensive chocolate - small pieces wrapped in packaging of course (we used "Swiss")
  4. Buy packs of Advil with pills packaged one by one also
  5. Create and print personalized letters like this for each prospect:

Dear John,

we understand how big of a headache Marketing can be for a business. In this envelope you will find an Advil to ease the pain in the short term.

We sent the same letter to your marketing manager - Steve.

We enclosed a chocolate in your letters so you can take a coffee brea and discuss a marketing approach that makes both your jobs easier in the long-run.

Meanwhile, we wanted to say hello to our neighbours. You might have seen us working late in the “aquarium-like” corner office on St. Patrick

                      :)

If you need assistance in understanding how to turn positive ROI from Marketing this year, we are already brewing some coffee.

Leo, Founder (514) 583-3846 ttbagroup.com

  1. Put the letter in the envelope along with a chocolate and a pill of Advil.
  2. Send it out.
  3. Wait 3 weeks to receive inbound calls or emails.
  4. Follow up with decision makers to introduce yourself officially.

  5. 100% of people who received the envelope were really impressed with the approach.

  6. 80% of those who had marketing needs converted for the meeting.

If you are looking for a way to stand out and impress a strong account, this tactic will be helpful. Let me know if you have any questions.

Leo

I'm going to mod this and use it for our product. Brilliant!

luxlock
5 months ago

I love this!

Marcus Kay
5 months ago

Hey Luke! I'm Marcus, founder of Meatti ( https://www.meatti.com ).

One of my badass growth hacks is about mobile app growth on iOS app store.

It helped me increase app downloads by more than 10 times.

And it’s free.

Here is the thing:

Did you know you can increase the space to enter your iOS App Store keywords?

I mean the keywords that help your app get into the app store search results.

And it can be up to five times more?

YES, FIVE TIMES!

Here is how:

Apple App Store actually indexes multiple app localizations in each App Store market.

Why? It is because App Store users use different languages in each market.

For example, the U.S. App Store indexes BOTH English (U.S.) and Spanish (Mexico) localizations. Because of that, users of the U.S. App Store can search for an app using the keywords in both localizations.

So if you publish your mobile app to the U.S. App Store, you can use the 100 keyword character space in BOTH English (U.S.) and Spanish (Mexico) localizations.

A total of 200 character space. A double up!

In the Spanish localization, you can enter Spanish keywords. Or if you prefer, you can also enter English keywords there too.

Got the idea?

The good news is: this technique works not just in the U.S. market.

It works in all App Store markets in the world!

In some countries, like Switzerland, you can 5x your app store keywords by using five localizations: German, French, Italian, English (Australia) and English (U.K.).

For more details of which localizations supported by each country, check out this post about app store keyword optimization: https://www.meatti.com/blog/app-store-keywords-optimization-localization/

Hope your readers can get a kick out of it :-)

Hey, Sunny Trochaniak, founder of Can't Wait Till Monday (www.cantwaittillmonday.com).

This was for an ecommerce brand I'm working on. We took our email list from 500 people to 3000 people, our FB group from 40 members to 500 members, our IG from 9k to 9.5k followers, and our Pinterest from 70 to 700 followers - in a span of 2 weeks.

We accomplished this by running a giveaway. First, we reached out to brands in our niche (on Instagram) asking if they'd like to contribute a prize. I told them that we would be promoting the campaign heavily, and that they would receive a good number of impressions in exchange for letting someone trial their product(s). We quickly put together a prize pack worth nearly $650. We then set up a landing page using ViralSweep. The key here is that we didn't just want to collect a participant's email - we wanted to immerse them in our ecosystem. They got 1 entry for entering, and could earn a bunch more in exchange for following us on our social channels and sharing with their friends. We also had a mini prize pack in our email sequence, giving away some of our products to people who sent us a screenshot of them sharing on their social profile.

Surprisingly, the bulk of our participants came from submitting to giveaway directory sites. We submitted to every one we could find, and they provided instant traffic. I wish we would have done this earlier in the process, as opposed to in the last week.

This was the first step in building our audience. Moving forward, we're now considering running a monthly giveaway to continuously bring people into our world.

Hey Sunny! We should talk. Can I ping you on email? OR email me on harshit@hsekhon.com and I'll pick your brain. Yes, I'll send you our product as gratitude.

Vlad Calus
5 months ago

Hey, Co-Founder and CMO at Planable (planable.io) - social media collaboration platform.

Well, in the first few days after launching in Beta, we were searching for different methods to get the initial traction. I tried everything from Twitter, Facebook, LinkedIn Groups, Growth hackers community and stuff. But then, I reminded myself about a Slack community, called Buffer Community (many of you are probably part of it). Then, I wanted to try this - I started writing to everyone in that group (more than 2,5k people at that moment), checking them if they are social media/digital people and writing them to ask for feedback on our product. I didn't give a name or link to Planable, just a short description. I got more than 40% conversion rate from these messages.

P.S. I almost got banned in the community, ha-ha, because moderators were mentioning I was promoting some kind of competitor product (which we totally are not), but I did all of this in almost two days (working day and night) and then was just replying to people.

Hi Luke, I'm Fred (a girly Fred ;-)) CMO of Azendoo (https://www.azendoo.com/) a work tracking application for teams.

Azendoo is on a very hot market : the collaboration tools. So having a great product is not enough to make the difference! We tried many different growth tactics and the one that works very well is with Linkedin. I created a fake profil of someone at our company, with a quick js script I made her (the profile is a woman one) visits the profiles of people who work as project manager, who like our competitors ect. Only people that could be interested by Azendoo. In a few weeks she had a strong and qualitative network (as people would ask her to connect just because she visited their profiles) and now she shares Azendoo news, ebook, blog posts, product releases ect. which are liked and commented. This generated quite few interesting deals !

So this is a good way to talk to people about your product without selling it directly ;-)

luxlock
5 months ago

Interesting, that would work for us.

Quanta
5 months ago

Hey guys, sole developer and marketing founder at Quanta (www.quanta9.com)

If you're looking for a way to keep track of tweets on twitter based on specific keywords I made a little twitter feed program. All you have to do is plug in your api key information and host it on your own server. All the tweets are then pushed into a MySQL database and stored by ID #, keyword, screen name, followers, location, keyword count, first tweet, latest tweet. It's a little wonky but it works. The search keyword function will continuously search for tweets based on your keyword, but I just close the connection on terminal after I'm done using it for a few hours of collecting data. Here's my code, feel free to fork it and rewrite it however you want. Or if you have any questions, hit me up! https://github.com/recnepstruk/twittersocket

Here's what my company is: Quanta is an entirely new legal cannabis experience for medical and recreational uses. Our patented technology uses Quantum Physics to release naturally occurring energy in THC and CBD molecules. This added energy increases the speed of the molecule to help it get into your receptors first and block out unwanted molecules. This results in a cleaner, energized experience with little to no side effects like paranoia, anxiety, stupidity or laziness. It's %100 natural. Basically the Intel of cannabis for professionals, not stoners.

changejobs
5 months ago

My name is Aaron Tait, and I am the founder of Education Changemakers. We run a big event every year (educhange.com.au) and if people sign up to our free community, their tickets are free :)

Hey..! This is Shathyan, Head of Marketing @ www.ForeverShop.in - C2C Social ecommerce Platform in India.

ForeverShop.in is a Social ecommerce platform for small & individual sellers to sell online where they can create their own online shop & upload their products, share on social media, connect with their customer via Chat & get the transactions.

Here our target audience where the sellers who had a offline business and want to take their business online & also sellers who are selling online but not able to manage their own website or pay high commission to ecommerce aggregator websites.

So in-order to reach out audience for whom we built the product, we did a research & found out that over Social Media, there are 12 Lakh people are using the word - ecommerce. We found this on the online reports & we thought this will be best place to pitch as when people talk about the ecommerce, then we are looking for some solution & our product can help them.

So to track it, We started to use Hootsuite, Mention where we gave the keywords like ecommerce, free website, online selling etc and got live tracking in our dashboard of the people who post, tweet with these words. So we directly pitched to them with the solution what we are offering & we saw a good conversion. From then on, we pitch to the people directly who talk about it & get them on-boarded with us to use our App.

This can be useful for any business. All you need to find out the right keywords which you think people might be talking on & pitch to them directly.

Thanks

Hey, Growth PM @ Osmo www.PlayOsmo.com (Osmo enables the iPad to see what's in front of it so kids can play educational games via physical manipulatives like wooden tangram or pen and number tiles)

We've launched a handful of new games that build on our platform. Each time we launch a new game we get past customers to post about it or schedule a post on it even before they've learned what it is (due to press embargo). We've done this in a number of ways, Thunderclap (to schedule post) with a riddle to get swag &/or a 5% launch discount on game, chance to win the game for free if you share the teaser video. This has given us millions in free reach and it helps ingrain the desire for the new game in our past customers.

alphapages
5 months ago

If you compete in SEO as a traction channel and it's a commodity service, you need to optimize your content as a local service. And Google AMP everything. Google is favoring AMP over many other pages. You can Google AMP your site instantly at https://www.alphapages.io

Hi all. I'm Rick, CMO at Paubox (https://www.paubox.com).

We provide email encryption and are targeting the healthcare vertical first because of HIPAA regulations requiring organizations to secure their email. It's a tough niche, with a lot of competitors with huge budgets, but we've found traction with SEO.

But early on, before we got to #1 position in Google search for our most desired long tail keyword, there were a bunch of competitors already in the top 10. Yet at #3 was a lone independent review site. I reached out to them, got a guest post on the site which started to drive traffic and leads to us.

To try and drive more traffic, we went back to the site owner and pitched a native ad idea where we would get to be the "recommended" email encryption provider for a set period of time. That worked like gang busters and to this day we still advertise with the site. It was a great way to get early social proof and essentially have our content and company "ranked" in the top 3 for Google search immediately.

Hello Folks, Amitabh here. Growth Hacker at www.rankwatch.com

I have used cold emailing to get business alliance for our B2B SAAS product.

Here is the sample Email which I used in cold Email Marketing:

Hello Robin,

I am [Your Name], [Your Position] at [Company Name]. I am writing to express my appreciation for your Ebook/course/Article/Blog Post ‘[Title of the Ebook/course/Article/Blog Post]’ on [Source].

[Appreciation lines based on the content in the Ebook/course/Article/Blog Post. Try to include some line or screenshot from their content.]

[Tell about yourself and your company's growth]

[Give the overview of your clients and a little bit about the geography of your clients.]

[Make Them Realise that why you are important to them and how working together can be beneficial for both of you.]

[Now Pitch them about your product and what special offer you have from them]

[To save their time, now suggest them how and where you can work with them to make it reachable to your niche]

Let me know what you think.

[here again, appreciate why you are so excited to work with them. Let them know that they have created a fantastic piece of work.]

-- Thanks & Regards,

I would like to know if you liked it.

Peter Pole
5 months ago

Hey, Independent Growth and Marketing Consulant. Growth hack implemented by DaftCode (daftcode.com).

Today I will share a summary of an extraordinarily clever employer branding/HR Growth Hack(or rather micro recruitement campaign).

This hack will probably not be relevant for most companies around here, but if your business is struggling with finding talent, this might give some good food for thought to you.

Anyways, DaftCode is a Polish venture building company, specializing in app, web and specialistic software development. Company of this kind usually doesn't have it easy with finding approapriate candidates, so instead they used a PR Stunt to attract potential employees.

Here's the write up:

This employed branding campaign was focused on reaching out to students and graduates of the Warsaw University of Technology. DaftCode decided to go for outdoor advertising. The campaign was carried out in the subway station located nearby the university. The station is visited daily by about 139k passengers and many of them are students. In the first stage of the campaign, a poster of a dog logo was displayed. Simple black-and-white graphic was to attract attention through minimalism and a certain kind of mystery. The billboard did not explain what the campaign is about — it was merely to surprise commuters with an original ad.

In the middle of the month new billboards were hung. This time the posters showed a black background with enigmatic inscriptions resembling a piece of code. For people unfamiliar with programming the billboards probably remained incomprehensible but for others it was a clear clue that it’s a puzzle waiting to be solved. Those who took up the challenge had to first recognize what programming language it was written in (Python), and then demonstrate knowledge of both coding and mathematics.

The puzzle from the billboard had to be solved in a console developers use everyday. The riddle’s outcome included: congratulations, invitation to contact and an ASCII-Art image made of letters, digits and other characters. The image presented the DaftCode dog theme that appeared in the first stage of the campaign.

All participants who sent e-mails were invited to company’s office. They were thanked for taking up the challenge received small gifts and could find out more about the company’s venture building approach. Volunteers could also take part in a job interview.

Data from the campaign:

  • Metro station is visitied by approx. 139k passangers daily

  • During the month long campaign 50 answers were sent

  • 35 Candidates visited the office

  • 5 Were eventually hired

  • Average price of a 2 week billboard display in Warsaw is 250$ (500$ for the entire campaign). It's 25x times less than a recruitement agency fee for finding the right candidate in this industry.

KevinSimo
5 months ago

I hacked Medium.com for Gary Vee before he invested in it by driving traffic to one of his articles from multiple sources. Here's an article about how I did it https://blog.metricdigital.com/how-i-hacked-medium-com-for-gary-vaynerchuk-b49c3cc79111

Shira Abel
5 months ago

My agency does marketing, branding and design for tech companies. I started my podcast - SaaS Insider - and interview leaders in SaaS to build up awareness of my agency as well as build my network, meet cool people, and learn something new every week. I've been fortunate at succeeding in all of those - including getting referrals which have lead to clients.

BTW, if you'd like to be interviewed on my show (post A-round please, I need people who have something to teach) please ping. We've got a great audience with over 500 downloads a show and are a part of the C-Suite Radio network.

Nipun Singh
5 months ago

Hey! Just graduated university, about to start as a Software Engineer @ Facebook in August (hopefully on the growth team!)

BuzzFeed is really popular amongst my college-aged friends. Most people don't realize that anyone can post content to BuzzFeed via a community post. They see the 'Buzzfeed' domain name, and instantly think some content is legit and coming straight from the BuzzFeed editors. I've had people congratulate me on 'being featured on buzzfeed' after seeing a community post by my team!

Hey Luke and others! I'm a co-founder for Onerent (www.onerent.co)

Our business is in the Real Estate space so this may not be applicable for all industries (many growth hacks are only relevant for specific industries so I don't feel too bad)

We used DIRECT MAIL to growth hack before. I know you may be thinking that Direct Mail is dead but for many products or services it is very much alive. Take a look at your mail and notice how many pieces you're getting from startups in on-demand food delivery (Blue Apron, Doordash, etc.), financial services (SoFi, Personal Capital, etc.), Insurance, and Real Estate.

Here's what we did to get in front of an audience of property owners who may be looking for rental services:

  1. Using virtual assistants we scrape every possible real estate listing website to collect new listings of rental properties (Zillow, Trulia, and the big purple peace-sign giant). We collect the property address, any listed rental price, and the details of the property. We then store this information in a Google Sheet or in our CRM.

  2. Every time a new listing is added to our running Google sheet, we use Zapier to send the RENTAL address through a webhook attached to a real estate title database. In the database, we use that address to reverse lookup the property owner's MAILING address and name.

  3. Then we use the property's address to find 1-3 nearby properties that we have worked with and pull the information of those properties from our database.

  4. Then we use Lob.com to trigger a 6x11 postcard to be sent to the property owner's MAILING address with pictures and information of the properties nearby their rental property that we have worked with. This shows immense social proof in an industry (Real Estate) that is 100% about local expertise.

  5. We then put each of these leads on a direct mail drip campaign, sending cards that feature a google map screenshot of their property (use sendwithscout.com) and various other messages. We send 3-5 direct mail pieces to each lead to ensure multiple touches per lead.

  6. If possible, we'll pair this with email or phone call outreach.

This tactic runs automatically in the background of our service and because of the system we've set up, every single property owner in our markets who is listing their property for rent is getting a personalized postcard from us.

The tactic has generated a 1% conversion (pretty good for direct mail) and has generated over $100k in sales so far. Again, direct mail usually only makes sense if you're targeting an older demographic and if your customers have a HIGH LTV.

Sydney Liu
5 months ago

Hiya :D Co-Founder of Commaful (https://commaful.com)

We got many of our first users by cold emailing influential tech people and getting them to share. While today, Commaful is home to many short stories, poems, and thoughts, it started off as a short blogging platform for the tech community. To get readers, we needed to have great content. And without readers....nobody would write. To get around this, we begged the most influential people in our network, often people we had just met once in our past to conduct an interview with us. We'd send them questions and they'd email back answers. Those types of stories were very easy for us (because we didn't have to do any writing) and the stories tended to do well because they were from interesting people. After we had the initial batch of stories published, I cold emailed people in similar industries, leveraging the existing stories and names to garner interest. Once there was social proof that others were doing the interviews, nobody ever asked how big our audience was. The interviewee would often share our stories as well, giving us a hit of traffic. Before we shifted away from this audience, we ended up posting stories and interviews with Allen Blue, co-founder of LinkedIn, Dennis Crowley, co-founder of Foursquare, and many more, racking up 100k+ views.

Tina May
5 months ago

Hey, Co-Founder of Institute of Code (www.instituteofcode)

We got our first customer by hacking tinder -- we wanted a cost effective way to reach millenials, and at the time (2016) Tinder had a moments feature that provided an unfiltered feed of content to all of your matches. I set up a personal account, clarifying in my bio 'Co-Founder of Institute of Code, just here to network with cool people' or something to that effect and within about a week matched with around 500 people. I then started posting daily moments with subtle product placement (the website or business card in the background) or mentioning the business directly (photo of the beach saying 'Can't wait to get back to Bali for our upcoming retreat!). People got curious (or maybe just wanted to chat me up) and would message me asking about it and I had a set of pre-written responses stored in notes. It certainly wasn't a scalable strategy, but we got a few dozen leads and our first sale from it.

tiffinytiffiny
5 months ago

Love this idea! Thanks for sharing. :)