The world’s workforce is moving towards a freelance economy. With this landscape shift, Task Pigeon wants to change how teams get stuff done.

Have you ever worked for a company that has weekly meetings? You get handed a bunch of tasks and endless email follow-ups.

Or you work at home, and try to manage everything. But for some reason, you can’t figure out why things are a mess?

But what about if you could keep track of what your teams are working on – instantly?

Another way to think of it is like a whiteboard hanging on your office wall. Everyone can see what your goals are, but it looks messy and it’s hard to manage.

Task Pigeon is like your very own personal magic whiteboard – it lets you monitor progress, share files and collaborate … without the mess.

Against all odds, Task Pigeon is going up against tech giants like Atlassian’s task management software dubbed ‘Jira.’ Atlassian recently acquired task management service Trello for $425M.

Task Pigeon hasn’t received any funding nor does it have a tech co-founder, and all programming has been outsourced.

Research from Global Market Insights forecasted that the collaborated software market would grow at 13% CAGR from 2016 to 2024. As the world shifts to this new ‘freelance economy’ – the market is likely to grow.

Task Pigeon was founded by Sydney-based entrepreneur, Paul Towers. He chose to adopt the “open-transparency model.” Towers writes openly about his progress, experiments, what’s working, and what’s not.

Other successful startups like Buffer and Groove used transparency to grow their brands. In a way, Task Pigeon and Groove share a lot of similarities.

Alex Turnbull, the Founder of Groove like Towers, did not have a technical founder and outsourced his product development only to go head-to-head with tech giants like Zendesk in an already pre-saturated market.

After 18 months of launching, Turnbull turned down a $12M acquisition offer. And, is now on a journey to hit $10M ARR.

Can Task Pigeon replicate the same success that Groove had? One thing remains certain, only time will tell.

The initial idea for Task Pigeon was derived from a personal problem that Towers had.

He was working in a sales team and happened to notice that following up tasks’ was a big problem for their team. That’s why he created Task Pigeon, to fix this.

Towers is using Lean Startup principles to build TaskPigeon – and has already interviewed over 200 people to see:

  • How they manage tasks?
  • What don’t they like with the current solutions?
  • Would they be willing to test an alternative?

From the data that Towers collected, he noticed that most competitors like Atlassian cater more towards technical agile teams; rather than small business or freelancers.

Towers plan to tackle this gap in the market by creating a simpler alternative. Task Pigeon is now live and you can create a free account here for small teams under 5.


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